About DM for Change
THE WORK
DM for Change is a digital marketing consultancy that provides mission-driven organizations with online communication strategies, training, and expert execution. Like most marketing agencies, we improve the brand visibility of our clients. Unlike most, we specialize in organizations whose work makes the world a healthier place. We bring a variety of technical and marketing skills to leaders in non-profit, government, and social enterprises. Our expertise includes:
- Search Engine Optimization (SEO) and Answer Engine Optimization (AEO)
- Tracking & Reporting Key Performance Indicators (KPIs) to Nonprofit Boards
- Google Ads Grant Management
- Email Marketing Automation
- Social Media Marketing & Digital PR
- Web Optimization for Shopify, Squarespace, Wix, and WordPress sites
We are committed to working alongside organizations in education, health, environment, and advocacy. Our collaboration improves our clients’ online presence so that together, we can advance their mission and maximize their impact.
THE FOUNDER
Ashley Kochans
Ashley Kochans (she/her) is a entrepreneur and marketing consultant whose work bridges advocacy, communications, and digital health. Currently a Master's of Public Health (MPH) student at UC Berkeley, Ashley studies how public health interventions can be used as a scalable tool for equity. As the founder of DM for Change, she brings her technical skills in automation, technology, and storytelling to amplify impact for her clients.
AS SEEN IN...
Insights to Communicate with Adam Probolsky
March 19, 2025
Ashley Kochans, a digital marketing strategist, joined the podcast to discuss her journey from the private sector to consulting and the power of data-driven strategy. Ashley shared insights on client relationships, project management, and her guiding principle: "Always listen to the data—but remember, your experience and intuition are data points, too.”
Ashley Kochans Launches Digital Marketing for Change
February 22, 2025
Ashley Kochans’ journey from freelancer to founder wasn’t just about building a business—it was about building a community. Read the full entrepreneur spotlight article on Rocky Mountain Finance Institute's Blog!
“Making a Difference” with Ashley Kochans
February 2, 2023
Each week on “Making a Difference,” our host, Wayne Veldsman, interviews people making a difference in their community. Today, Wayne had the pleasure of talking with Ashley Kochans from DM for Change.
Demystifying SEO with Ashley Kochans
Season 2, Ep. 15. | Monday, May 15, 2023
Business As Unusual, is a series produced by BiCurean Consulting. We present Entrepreneurs, Innovators, CEOs, & Founders who are innovating the way we do business. This episode we are chatting with Ashley Kochans owner and operator of Kochans Consulting.
THE PEOPLE
DM For Change grew out of Kochans Consulting as a full service collaborative of digital marketing experts. Our collaborators own and operate their own consultancies in the following areas:
Christopher Hernadez
Web Design
Christopher creates digital foundations for small-to-medium sized businesses by building custom, responsive websites. Work with his company, Spider Lunch, by scheduling a strategy meeting about your business's goals. His site designs are built from the ground up for your needs specifically.
Feberline Pajara
Graphic Design
Feberline's friends call her "Fheb." A technical virtual assistant by trade, Fheb can do web design, social media graphics, Google web stories and all things Canva. As a person, she is driven, organized and loves connecting with people to help them grow their business.
Alex Wilczewski
Software Development
Alex is a full-stack developer with an array of soft skills and notes of DevOps capabilities. Having worked among startups, Alex can ramp up projects quickly. After working in enterprise, he is capable of leadership, task breakdown, and designing software to scale and last.
Borys Gorokh
Automation & Integrations
Every company has a lot of repetitive work. That's where Borys comes in. His automations cut time, save costs and clear up more resources to start growing your business. He's an expert in ActiveCampaign, Zapier and Integromat.
Carla Astudillo
Search Engine Optimization
Carla has been in SEO since 2012. Offering an array of skills in digital outreach, link building, search engine optimization, and analytics, Carla enjoys working with clients in all industries.
Sydney Coffey
Data & Analytics
Sydney is a skilled data analyst with a knack for transforming raw data into actionable insights. With a strong background in data analytics, including ETL, data mining, and data manipulation, Sydney excels at cleaning and manipulating data to extract valuable information for clients.
DIGITAL MARKETING FOR CHANGE
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